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La-Z-Boy Incorporated is a furniture company which has its international headquarters in Monroe, Michigan, USA. It has a strong history for producing comfortable and quality products and is a brand that is known across the globe. An 8-page brochure design was required to feature its luxury recliners. The company’s success is based on principles of comfort, innovation, and industry-leading craftsmanship, so these qualities should be communicated.
A photographic style was established using stock photography for the visuals as a guide for the subsequent photography shoot. The images were selected to imply a luxury life-style and blissful relaxation. The use of a soft-edge fade helps to suggest comfort.