The challenge

Lovell Consulting are London based capital allowance specialists. Tax can be a very dry subject so the objective here was to promote their services in a memorable and engaging way to catch the eye particularly in trade journals. 

The solution

To communicate the idea that companies can feel bombarded by taxes, a ‘space invaders’ themed concept was proposed. Lovell Consulting has the fire power to defend against the iconised tax man. Symbols of buildings represent company property, a particular area of expertise.