The challenge

To design a newsletter template for ‘Pipeline’ issued by UK Trade & Investment (now replaced by Department for International Trade) . 

The solution

A lot of information had to be organised into the format. This required careful hierarchy and visual organisation. Due to the amount of information and limited space, a condensed yet clearly legible font was chosen. The title was designed to imply pipes as were the section headers. Rounded colour panels and image frames soften the hard-edged content.