The challenge

Design Posters for Boots head office staff charity events which raise money for Children In Need. Pudsey Bear is to feature in the posters to help identify with the cause.

The solution

The 26 mile night time walking challenge was communicated by simple silhouette graphics and midnight blue colours. A signpost helps show the destination, distance and walkers. 

Their charity karaoke event (called Charioke) was communicated with a TV talent show style background and typography. The subheading has a bouncing ball treatment similar to those used on karaoke machines. Pudsey was amended to show him holding a microphone.