The challenge

The Fine Bedding Company required packaging proposals for their hollow fibre and duck feather & down duvet and pillow range. The design should represent a completely new look that is ‘eye-catching and appealing’ and visually different to existing materials. Any photography should be product focussed. The design needs to appeal to an ABC1 demographic and particularly women as they are proven to be significantly more likely to shop for home wares than men. This product range will be mid range price.

The solution

Several clean, fresh and contemporary designs were proposed to meet the requirements of the brief above.