The challenge

Build a campaign to commemorate the leap year to feature a large, eye catching display in the foyer areas. The designs must adhere to Mecca’s corporate guidelines regarding font styles. 

The solution

The chosen concept features a simple party popper to communicate the party to be held on the 29th February. The headline ‘Pop in for the Party’ reinforces the graphic and the client was persuaded to hand out brightly coloured party poppers for customers to bring with them to receive rewards.