Mecca Bingo - 'RE' campaign poster - Main Image
Mecca Bingo
Lightbox Poster Campaign
COPYWRITING & DESIGN
The challenge

Generate a poster campaign intended for light-box housings close to their venues to entice customers in. The series of six posters should have a fun, lively, cohesive appearance that communicates food and drinks are available as well as Bingo. They are to be headline driven with supporting imagery. 

The solution

The concepts reinforce each other with graphic continuity and each poster is differentiated by striking colours. The typography is given bounce and bubble for visual impact and simple, one word headlines all begin with ‘RE’ to add further coherence.