The challenge

To design a flexible, corporate branding for a season of Bollywood films at Odeon cinemas. The design must adhere to Odeon’s strict corporate guidelines regarding fonts and positioning of elements.

The promotional vehicles include quad posters, counter cards, leaflets, press ads and a 20 second screen ad. 

The solution

A series of play-on-word headlines combines with striking and colourful graphics to reflect the spirit of the Bollywood genre.