The challenge

To produce a unique prize draw promotion for regular customers offering them the opportunity to win a Mini Cooper as the top prize and remote control Mini Coopers for runners up.

The solution

The concept features a pull out card showing prize draw numbers on a car registration plate which customers then match with the vehicle parked in the casino foyer. The design features a typographic reflection-like ‘WIN! A MINI’ headline and play on words ‘ON A PL8’ for the sub heading.