The challenge

Design mailing literature to attract memberships to Hard Rock Casino’s new Manchester venue. The first mailer to be followed up with subsequent reminders and/or confirmations.

The designs must have an enticing, ‘cool and sexy’ visual appeal that will encourage the 20-something generation to join. Some form of interaction with the mailer is desirable.

The solution

Contemporary styling in a square format suggesting vinyl record covers combine with nightclub style photography of young, attractive party people and innuendo headings. A pull-down section reveals dice, bar and music symbols in a slot machine appearance.