The challenge

Design a gift voucher campaign for Mother’s Day and Father’s Day that communicate gift vouchers as ‘the perfect gift’.

Odeon wanted an innovative, unique creative campaign which was eye catching in the visual hustle and bustle of a cinema foyer.

The look and feel had to abide by Odeon’s strict branding guidelines but still have a unique look.

The solution

The chosen design is based on the Oscars with the implication that Mum or Dad deserves ‘star treatment’ and an award. Vouchers were presented in a gold envelope to reinforce the idea.

Alternative concepts featured word-play headlines combined with a simple, single object and strong flat colour.