The challenge

This Nottingham based dance group was set up by two Brazilian women. ‘Raizes Brasileiras’ means ‘Brazilian Roots’. They wanted a dynamic logo for social media, event posters and clothing.

The solution

Afro-Brazilian dance is energetic and passionate. A vibrant and colourful graphic, utilising Brazilian flag colours, explodes behind a silhouetted dancer evocative of the Brazilian Carnival. Bouncy, animated lettering was used to create a logo that is decorative and full of life.