The challenge

SEEDA is one of England’s nine Regional Development Agencies. It has led the development and implementation of the Regional Economic Strategy for South East England. The organisation supports the economic development of the region. 

I was asked to develop a squirrel character to be used as part of their more fun marketing ideas. 

The solution

A cute, Disney-esque style was adopted. Initial sketches were redrawn as vector images and flat colour applied.