The challenge

Belle & Jerome was a cafe and wine bar chain with branches in the Beeston and West Brigford areas of Nottingham. 

I was asked to develop a house style for their promotional and marketing literature which included tent cards, posters, A-boards and more.

The solution

Visual devices were created which allowed flexibility dependent upon content while maintaining a consistent look. These included decorative flourishes, typeface usage, and a main horizontal panel for the key message.