The challenge

CIS was the Co-operative Insurance Society before it rebranded to Royal London. The brief was to design a series of eye catching posters and leaflet covers to promote savings options with CIS and Unity Trust Bank. Headlines were provided and the call to action was simply a freephone number.

The solution

Appropriate stock photography was selected for diversity and to suit each headline. Simple, clear typography highlights keywords in white. The designs have a strong visual hierarchy to get the message across.