The challenge

Lovell Consulting are London based capital allowances specialists.

Following a successful trade journal campaign featuring a ‘space invaders’ theme (take a look here) it was decided to produce a leaflet promoting the company’s services using this same concept.

The solution

To communicate the idea that companies can feel bombarded by taxes, a ‘space invaders’ themed concept was proposed. Lovell Consulting has the fire power to defend against the iconised tax man. Symbols of buildings represent company property, a particular area of expertise. 

Visual references to this space invaders concept are used throughout the leaflet in typographic treatment and the use of icons.