The challenge

KickStart is a Bavarian state government sponsored initiative offering vocational training in the fields of engineering and construction to football schools in São Paulo, Brazil. The challenge was to package all of these elements into a striking logo.

The solution

Engineering and construction are represented by a hand holding a spanner. The head of the spanner doubles as a stylised goalkeeper catching a football (projected from the dot of the ‘i’) which is in the colours of the Brazilian flag. A backdrop graphic of the Bavarian chequered flag completes the identity.